We have had the pleasure of getting to know the team at TechTown Detroit over the last year, and before that we invested in three program graduates.
The word excitement isn't enough to convey how we feel to continue our partnership with the TechTown and the Detroit founder community. As a founder we designed KnowCap to help support you by teaming you with world-class experts. We don't just armchair coach, our investment programs are built to roll up our sleeves and help you build a successful company.
The best part? With our model we don't get paid until your company succeeds. By putting 100% skin in the game and belief in our work quality and effectiveness, we make launching a business more accessible for people with ideas (even if they don't have the upfront capital to pay us).
KnowCap is short for knowledge capital. We provide access to experts who work with founders to help them get their ideas into growth phase. Our proprietary Startup Engine process is over 125 steps long and takes approximately 26 weeks (depending on which areas of your company you would like support).
Our team members roll up their sleeves and do the work. Think of our investment as the ultimate skin in the game for people at the earliest stages of their company.
Whether you are just getting started with your idea or you already have a growing company, we can help you take it to the next level.
Our Startup Engine program allows us to invest up to $150,000 worth of human capital in your company without any equity or upfront payments.
You only pay wen you succeed
Revnue-based terms: 2.5% of Company Revenues
Work with the branding team to develop your identity systems from the ground-up.
The Branding team works with founders to build out their brand's platform from merch to signage, to its digital profile we'll help you build a complete identity.
A comprehensive guide on how to take your brand and build a cohesive digital persona for your company.
MARKETING & GROWTH
Company Identity Marketing
Mission and vision statement
Feature vs. Benefit Development
Landing page development
Customer Journey Map
Finalize Website Copy
Strategy Specific KPIs
Growth Strategy Development
Ongoing Marketing Consulting
Founder Execution Checklist
We'll do a complete design or re-design of up to 10 pages. This includes marketing copy and implementation (if company uses Squarepace).
KnowCap's team of UX and UI designers work with our portfolio companies to evaluate and refine their product offering.
Backed by 3rd party research as well as direct customer feedback, your product offering will improve exponentially.
We collect data about products (and companies) in the market. For example, you might have a long feature list, but you won’t know which features users value and use the most.
This is an evaluation of the current product and its ability to solve your ideal customer problems efficiently. Our UX team will perform a heuristic evaluation to test a product’s usability.
User flows show the path your user will take through the product to achieve certain goals. By focusing on flows ahead of visual design, you build a product that provides value early and retains customers
Wireframes are key to capturing customer intent before going through and building out a complete product. Y
You can leverage them to ensure you are solving the right problem for your customers and eliminating fluff to their user experience.
It can be difficult to paint a picture of a product to your ideal customers without giving them the chance to "touch" it.
Having a clickable prototype allows you to sell the vision of functionality to customers and investors. We have seen our companies get letters of intent and term sheets signed from our clickable prototypes.
STRATEGY & OPERATIONS
Throughout our process we have Founder Liaisons and Operations Specialists that work with the founders on a daily basis. These team members make sure the founders are getting value.
Our partnership and products provide discounts and free credits to founders in KnowCap's portfolio. From discounted payments solutions to discounts on marketing platforms.
"I joined KnowCap because I wanted to use my expertise to help overlooked founders succeed."
"An investment from KnowCap took me from an idea to customers and receiving checks from investors."
"The human capital investment model you're offering to founders is ground-breaking. There's nothing like it."
Let's get started.