A collaboration with Iowa City Startup Weekend

Zero upfront costs.

Pay when you succeed.

Hero graphic

KnowCap + Iowa City Startup Weekend partnership

KnowCap is excited to award the top three winners at Startup Weekend with complimentary access to portions of our flagship Startup Engine process.

By putting our belief in the work quality and effectiveness of our model, we make launching a business more accessible for people with ideas (even if they don't have the upfront capital to pay us).

KnowCap has invested over $1.5M human capital across two dozen companies and are looking for more opportunities to help entrepreneurs thrive.

There is simply a force multiplier to a company when they have the ability to tap into people who have been there before. That is why this partnership makes so much sense.

Human Capital Investment Model

KnowCap is short for knowledge capital. We provide access to experts who work with founders to help them turn their ideas into businesses that can scale. Our program ranges from 12-26 weeks depending on which areas of your company you would like support with.

Our team members roll up their sleeves and do the work. Think of our investment as the ultimate skin in the game for people at the earliest stages of their company.


Apply to KnowCap

Whether you are just getting started with your idea or you already have a growing company, we can help you take it to the next level.

Our program allows us to invest up to $85,000 worth of human capital in your company without any equity or upfront payments.

Cost: 1-5% of Company Revenues

What's included in this partnership?

We are offering complimentary access to specific portions o our Startup Engine process.

If you would like the full experience, you will need to go through our Selection process and agree to our general terms for a non-dilutive human capital investment.



Work with the branding team to develop your identity systems from the ground-up.


A comprehensive guide on how to take your brand and build a cohesive digital persona for your company.



Industry Analysis

Market Analysis

Company Identity Marketing

Customer Development


Brand Messaging

Mission and vision statement

Feature vs. Benefit Development

Landing page development


Pricing Positioning

Sales Relationships

Customer Journey Map

Finalize Website Copy


Strategy Specific KPIs

Growth Strategy Development

Ongoing Marketing Consulting

Founder Execution Checklist



Throughout our process we have Founder Liaisons and Operations Specialists that work with the founders on a daily basis. These team members make sure the founders are getting value.


Our partnership and products provide discounts and free credits to founders in KnowCap's portfolio. From discounted payments solutions to discounts on marketing platforms.

Want access to Software Engineers and an in-house Sales Team?

We have the Boost program as follow-on phase.

"I joined KnowCap because I wanted to use my expertise to help overlooked founders succeed."

KnowCap Team Member

"An investment from KnowCap took me from an idea to customers and receiving checks from investors."

KnowCap Exchange Founder

"The human capital investment model you're offering to founders is ground-breaking. There's nothing like it."

KnowCap Investor

Ready to take advantage of this partnership?

Let's get started.